It is, but I view it as more of a niche company and product still whereas Rivian has commercial products (Amazon) as well as mainstream consumer products like the R2 (shipping) and R3 (in pipeline). Still on the high end, but clearly moving mass market as their production capacity ramps up. Not sure about Lucid.
Shh dont stop the fanbois from eating feet.
both of them are too expensive for my taste. tesla is the only one i could afford. its a shame.