Air is there for all to breathe. It's a more-or-less fungible, free resource for all to use and the consumption of it is a basic requirement for life.
The AI companies, in contrast are using vast financial, human and compute resources to train and operate specialised models that are not available to the public. The advisory group's job is to give non-binding advice on how they can use this privately owned technology in a responsible manner that avoids doing unnecessary harm to the mathematical community. To call that gatekeeping misses the point entirely.