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I also agree with this perspective from the UK.

One reason might be the strengthening dollar since the financial crisis.

(From 1 GBP being 2 USD in 2007, to 1.3 now. Likewise EUR was 1.6 in 2007, but 1.13 now).

That's potentially quite a big difference buying American goods vs European.

I had a great English red at a winery, I don't remember what it was unfortunately, and I was shocked when they told me the price of the bottle. It was 35 pounds a decade ago. I think it must be due to input and manufacturing cost efficiency that English and American wines that are equivalent are so much pricier than established old world wines.

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