I feel like this should be memed as something like the "Jar-Jar Binks Marketing Flop": intentionally design something to be childishly adorable and inoffensive, which ironically makes it loathsome and offensive to adult customers.
Or how much paperclip was abhorred?
That's because it was pretty much a useless gimmick. If it was a capable AI assistant like Astra, it woudn't have been abhorred.