Add in the suite of novel attachments of the prefix "cyber" to further muddy the water. The cyberfence will deter the cybertheives from accessing the cybercloud cybersuite we have just cybersold you (down the river on).

Competence isn't widely valued, obedience and sales figures are. Which wouldn't be so problematic if evolution could run its course and eliminate incompetence naturally, but that's now hard to see coming to pass when we have towering circular supply chains that feed on it.