The Red Delicious has been optimized for the growers, packers, and grocery stores, and not the consumer. The priorities are thick skin so they can be roughly handled, and bright red because they believed that's what would make people purchase them. "Cosmic Crisp" is their answer to the Honeycrisp, by trying to tweak the Red Delicious instead of abandoning it. I see it as the equivalent of "a faster horse" dilemma.