> "68 billion dollars worth of sales each year"
TOTAL Retail value (includes markups by wholesalers, retailers and restaurateurs), NOT Sales Revenue.
> "only about a billion dollars of California wine is sold abroad"
That's Sales revenue [1]
> "So 98% of California wine is sold within the US. Only 2% is exported."
The data is right on the page you shared.
Total shipments 2024 [0] (in millions of 9-liter cases):
California wine shipments to US and export: 232.3
California wine shipments to US: 203.5
--> Export: 28,8
So the export volume in 2024 appears to be >12%, not 2%There's no data for 2025, but wine exports fell by ~20% in 2025 [1], if TOTAL wine shipments fell equally this is quite a strong dent in volumes already in 2025. So 2026 doesn't look rosy to begin with before any trade-war being added...
> "It's pretty funny if you think about it, you have some Bosnian dude [..]"
Let's not do that please.
[0] https://wineinstitute.org/our-industry/statistics/california...
[1] https://wineinstitute.org/our-industry/statistics/us-wine-ex...