In other words: "A blog post is a very long and complex search query to find fascinating people and make them route interesting stuff to your inbox" [1]
"Writing online is a way to show people the 'wrinkles' of your brain. If you write enough, people can see how closely your winkles match their wrinkles. If the wrinkles match closely enough, you start to get followers who like the way you think. Those people can become friends and that leads to future life opportunities and experiences."