Aren't grapes for wine different from those for eating? Probably tastes bad if you eat it directly?
Anyway, wine is about at least 3x more expensive than grape juice so it's better ROI to sell good wine. They could make alcohol free wines, but in my experience everything I've tried sucks, just like alcohol free beer.
There are plenty of varieties of grapes that do well as juice and wine. It's just the type of wine that you'd age very little because it would lose the acidity and temperament too quickly if aged.