It's certainly true that AI annoyingly sucking up to people and validating whatever insane rambling they feed it drives more engagement. When AI tells some guy who is 50 hours deep into AI psychosis that together they've discovered a new form of physics that will change the world he wants to believe it's all true.
I wonder how popular it'd be if someone started an AI company that was explicitly advertised as "blowing smoke up your ass as a service", and clearly said that their chatbot was written to always agree with anything you said and to tell you whatever you want to hear. I don't doubt there's at least some market for it, but I'm guessing not many people ask for that in their prompts with current AI offerings.