Our hope at Harmonix was that before that curve of interest fell off, we'd latch onto another curve by making Rock Band be a core way that people experienced rock music in general; you would expect that your favorite group would release a Rock Band version of their new single, and they'd expect that they'd have to do it to satisfy their fans, and it would become sort of self-sustaining. That was one big idea behind Rock Band Network. In retrospect it failed to accomplish that, but I think it was a really good try to keep the genre sustainable for more than a few years.
Note that we still make money from selling downloadable content; there are thousands of downloadable songs available, and of course sales have gone down some since the good old days, but they're still a money-maker. So people are still playing it.