Whoever curates the Edge homepage knows they have mere seconds to capture a new recruit before they manage to escape to a different browser. Their jobs depend on the amount of bait they can dump in one window.
Imagine they just made the browser actually better so that people would want to use it, rather than doubling down on the reasons people don't want to use it
Nonsense. Users don’t think and it’s absurd that you suggest it. These are important revenue streams for the company!