Then why are they behaving like they're full of shit?
Where are their sober forthcoming responses and explanations for critics? I don't mean rando twitter "critics." They could start with the NYT editorials. Even the best you have to argue that they're sincere is a "just trust me bro."
If they're not going to engage in the discourse, that leaves us no other option than to acknowledge the signals of deception and apparent hypocrisies. This is what a tech company that lies to us looks like. Public wanking about p(doom) is unorthodox marketing, but it's undoubtedly mostly marketing now.
I've lived a life of "oh be reasonable, tech company wouldn't deceive us about this topic where they're obviously incentivized to deceive us" followed by "oh my god, who could have seen that coming?!"