The majority of the world's guitar players - or hobbyists if you prefer - don't play in bands (yet, or maybe ever), and it's likely - given urban realities - that most don't have regular access to a space where amplifiers can be meaningfully used. After all, you don't buy an amplifier to run it at 2.
For a lot of those people, guitar playing has a different meaning than the rock-band meme of "Fender/Gibson/Ibanez/... & Marshall/Peavey/Mesa/Fender/..., jamming penta-blues on stage with the boys" that's persisted as the carbon-copy expected setup since before The Beatles and Hendrix. That's ok. Nothing wrong with either.
And the economics of real amplifiers aren't kind to guitar players. We all have a friend whose biggest lifetime purchases consist of a long line of Holy Grail Amplifiers, the amp to end all amps, sooooo much better than all the rest... once every 4 years for the past 40.
Let alone ones from poorer economies.