Occasionally it switches from product hunt to a "Your Ad Here" ad that links to a popup with the following (slop) text:

> Put your café, shop, studio or brand on the billboard in Paris: drawn by hand in the same pixel-art style, and glowing in the scene while people study, work and unwind to the music.

It's clear this is a money-making endeavor, not something created out of passion or goodness of heart. And not art.