This will all come to a head, very soon.
Mary Meeker's forecast, the very same from which the inset slide is drawn, predicts the smartphone/tablet installed base will overtake desktops Q2 2013.
Something must break. It will be interesting.
Mary Meeker's forecast, the very same from which the inset slide is drawn, predicts the smartphone/tablet installed base will overtake desktops Q2 2013.
Something must break. It will be interesting.
Also, like the linked article, the CPMs I see for mobile are pathetic in comparison to desktop.
IMO, the most interesting slide is # 17. Advertisers spent 25% of their budget on print media even only 7% of the consumers time was spent on the print media.