It literally is "our name exists". It sticks in your subconscious and can influence you in the future.

A great example of this is Raid Shadow Legends. They were sponsoring what felt like every channel, to the point where it became a meme. But at some point, someone is going to go through the app store looking for an app to help with their boredom and is going to see Raid, at which point their subconscious says "I know that name. I should check it out."