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> how do you get the reins of a company that size with something antithesis to their product and identity?

Poor decision making exists everywhere. Size of a company is absolutely no insurance against it. See Tesla for a specific example.

This happens in majority of companies.. visionaries and thought leaders leave, eventually a layer of bean counters and middle managers replace them.

Everything is then run by excel people with metrics. Innovation dies, product suffers and company spirals downward.