You're not taking it literally enough. Obviously some investor or executive asked for a crab chair.
Ctrl + F "ask" in the article: Ian Ruder writes "All I ask ... Lord knows we don't need ..." so it seems the article is written from a consumerist perspective. We reject consumerism and individualism as preached by New Mobility, Y Combinator, or their partners.
https://newmobility.com/author/iruder/
Ian Ruder loves Star Wars and Lego. Perhaps in an alternate reality, Mr. Ruder would be building autonomous Lego Mindstorms Crab Chairs with his wife and sons.