> "In developing nations, however, 70–90% of vitamin A is obtained from provitamin A carotenoids in plant foods"
and
> "Whereas retinoic acid can be produced from excentric cleavage of β-carotene in humans (31), it is generally considered a minor contributor to circulating concentrations, at least in normal, healthy persons"
Google tells me that "Two pathways have been suggested for the conversion of carotenoids to vitamin A in mammals, central cleavage and excentric cleavage".
Carotene conversion cannot both be "a minor contributor" to body levels of Vitamin A and also the main way billions of people get Vitamin A. So my guess is the Wikipedia page has mistakenly taken 'excentric cleavage' to be the only conversion method. Still, ignoring carotenes entirely, the referenced paper also says:
> "observational studies suggest that more than 75% of people may be routinely ingesting more than the recommended dietary allowance (RDA) for vitamin A"