Think of what individuality can do with AI assistance. AI is like guns. It levels the playing field. Now it does not matter how much your marketing budget is. If you can use AI in a smart way that does not dilute your essence, then you got a better chance to shine, than before..hopefully...
Let’s you shoot yourself in the leg, if you don’t know what you are doing.
Every artist I know uses LLM’s to help with getting around some very complex program (Unity, Blender, After Effects etc), which they probably would abandon otherwise. They don’t use AI generate images or other visual content, because… It sucks. And to make it unsuck sucks so bad that you might just draw it yourself.
Today’s digital tools (drawing tablets, ProCreate etc) have made image making so effortless that you can make sick designs that would have taken months, in hours. But it still requires you to know how to draw, to make a composition, understand colour etc. Be an artist. You can prompt all you wan’t, but nothing changes that.