Literally nothing that happened 15 years ago could possibly be cited as a good reason for a business to make a decision today.

Like, a significant portion of the people who were involved in any screwups made in the 2000s -- especially the more senior people who should get most of the blame -- are now retired.

Make decisions based on today and on reality. Apple holding a grudge against Nvidia today, if true (as we have no proof that it factors in, of course), is downright childish.