evolution doesn't act on the species or even individuals, it acts on the genes which is why it looks like evolution acts on the individual and its close family unit.

people have a hard time grasping this concept for some reason.

my favorite example to illustrate this is the trait of being poisonous. if evolution cared about species and then every single one would be poisonous and all predators would have to hyper specialize in prey (arms race between a particular poison and its resistance). it's precisely because it's so difficult to elicit a benefit from this strategy for the lineage that it's so rare. almost always a mutation in coloration has to happen to set the lineage apart from the others first. and then the lineage has to survive the disadvantage long enough.