But it turns out email, even if used infrequently, is still important. It's easy to have multiple accounts sit there indefinitely. Not controlled by one fatcat pulling privacy strings and strategizing your online activity.
Meanwhile another million blue 'f' logos are printed, each destined for a shopfront window, cash register, door. Beckoning the registration and sign up and sign over of your stuff. In return, FB tells a few advertisers about you and your stuff. And FB also reserves the right to build the mechanics of your social communications, private and public, the particulars of which will be in accordance with Facebook's sole decision and strategy in an advertiser-hungry world... And other things without notice and so on.