Musk and his ilk care about dog whistle topics that can be used to trigger people into supporting them.

The emphasis on 'rape gangs', 'immigrants' and 'asylum seekers' isn't just objectively untrue, it's cynically manipulative. It's fundamentally a toxic and calculated form of marketing and branding.

And also a cynical distraction from - for example - the Epstein story and Musk's appearances in it.

There was a lot of this around Brexit. Many supporters voted to 'stop them coming over here'.

The government then ramped up immigration - a lot. For some reason the press failed to report this.