And quite a few on HN run that talking point too.
> Was it not marketed as a tool which enabled people to do more?
Oddly, no. I remeber it, because I found it weird. I found the open hostility toward creatives very noticeable. The way this campaign came across made me reject the "refuse to engage with modernity" style of arguments. If you run around insulting and taunting people, them rejecting you is not necessary rejection of modernity. It is rejection of insults and taunts targeted at them.