Yes, exactly, with addictive content it boosts the engagement even further. We all agree about that. And - my point here I’m trying to convey - with nonaddictive content it doesn’t do that. Which is why I’m saying “we need to classify better”. I don’t understand why you’re against a more nuanced approach, when the goal is to allow non-harmful cases. I’m very much favor of regulation, just a more careful one.

Vaping analogy is not perfect, as it doesn’t hold true in some aspects, but... Nobody makes vapes that go unpleasantly sour for a while after a fourth puff. But if they do we’d better not ban them from adding flavors, when the flavoring here does the right thing.

We’d still want to regulate vaping on other aspects (such as harm to health, which - unlike speech - doesn’t get protections), but that’s another, different story.