The only thing we want to ban is ads based on individual peoples data. Content targeted ads would still be legal, like betting sites on a football highlight reel or HyperX gear on a gaming stream. They can be even more profitable because people are more likely to check out something if it's related to what they're doing right now and not some stupid classifiers idea of their personality.

And if targeted ads are banned advertising budgets still have to go somewhere. Demand for the only option left will go up and keep ad revenue high. It also lowers the barrier for entry because you don't need advanced behavioral models to compete with Google and Meta, just some basic tagging or even a static profile if your site is single topic.

Non-targeted ads have supported full industries for centuries. Cut the bullcrap.