So Mamdani or Sanders putting out videos on tiktok to engage with young progressives, that's also a "PR campaign"? Or is "PR campaign" one of the phrases where you only use against other people, eg. "we're doing voter outreach, they're doing PR campaign"?
You've got to admit, it feels different when you think it's grass roots, but was funded.
But then, even if it's them in their own skin, you think it's the algorithm showing that for you, when it's showing stuff for them to you.