Why do they need real influencers? Don’t they own some of the world’s best AI models that are really good at generating content?
Influencers have the greatest influence on their audience, especially repeat viewers who follow or subscribe to them. You need to establish credibility with an audience before you're worth anything to the marketers. This takes time to build.
OpenAI's hypothetical robot influencers have no audience.
I guess not all people realize how deeply entrenched use of influencers and other means of astro-turfing are in use at all times.
Maybe we need a catchy little phrase to explain how it works.
"If you're using influencers you're evil. If you're not using influencers you're stupid".
Thank you for your service, your influencer token stipend has been applied to your account.
But then, even if it's them in their own skin, you think it's the algorithm showing that for you, when it's showing stuff for them to you.
It's weasels all the way down.
But... food for thought: people are good at detecting slop, because it looks like slop. If it does not, people won't detect it. So there is a confirmation bias, where the "obvious slop" looks obvious, but the "better slop" goes by undetected.
2. LLMs have raised the floor of digital content creation ("democratized content creation"). Before lots of things would have not been created due to lack of knowledge, interest, motivation. Now the baseline for making something is a 10 word prompt. Personally I think it's a huge loss. Yes, we will get 5% "diamonds in the rough" who would have never approached a field due to gatekeeping, discrimination, whatever. Will that outweigh the other 95% of lazy creators flooding every field with around average content? I'm not convinced. There is a cost to that flood.