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They're buying the credibility of the influencers.

Influencers have the greatest influence on their audience, especially repeat viewers who follow or subscribe to them. You need to establish credibility with an audience before you're worth anything to the marketers. This takes time to build.

OpenAI's hypothetical robot influencers have no audience.

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Weird, I've seen countless instagram posts telling me the five prompts I need to have ChatGPT run my account and grow it to millions of followers.

Not sure if I'm missing some sarcasm in your post - apologies if so. But as always, if it actually worked, they'd just be making money off of their many million-follower accounts, instead of telling you how to do it.

I guess on the internet some portion of the audience is going to be ignorant of how things work, but I did have higher hopes for everyone on HN.

I guess not all people realize how deeply entrenched use of influencers and other means of astro-turfing are in use at all times.

Maybe we need a catchy little phrase to explain how it works.

"If you're using influencers you're evil. If you're not using influencers you're stupid".

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