Apple is convenient since it’s built into your phone. Hard to beat that.

But then you’re locked into Apple, you still need to have another email service behind it (iCloud, Gmail), and you don’t choose the emails you sign up with.

I can look at all emails coming into “netflix@nostraycows.com” and know immediately that I gave that email to Netflix. But if someone emails “psychic-dinosaur57@icloud.com” it’s a bit tedious to figure out who that was even given out to.

I find it so tedious that I have a feature on the roadmap where we’ll let you label those iCloud privacy emails (if you relay them to a Jade email) so you can actually keep track of them.