the difference is that code is not something the average person will marvel at over the intricate hand built details. You might get a few nerds interested if it's something super novel (like rewriting a major modern web app without any 3rd party libraries that is 30x more performant), but most people dont care. Extra true for businesses, I can't think of a business other than maybe a mom&pop shop or a place where showing wealth is important where they wouldnt happily issue casio watches far before they would consider a rolex.