There is no "beautiful game". This show is only about manipulating people by exploiting their most basic and stupid instincts: aggression, tribalism, etc.
Sports entertainment has always been like that since the Coliseum and Circus Maximus were the main attractions in town.
The very expression "beautiful game" was born out of it. From the late 60s to the 70s, Brazil was one of the strongest contenders in the World Cup. They achieved that because they were able to select a roster of very skilled athletes among an huge national league. Because the country was ruled by an extremely nationalist military dictatorship, the government fully supported and promoted wrapping the country around the national team. Then the subservient sports press invented the name "jogo bonito" (beautiful game) to typify this game based on individual skills. From there, the propaganda term caught on. A similar thing happened in other countries ruled by dictatorships by then: Argentina, Chile, Portugal, Greece, Turkey,...
My point is that football's tribalism (like the Roman circus) was always at the service of some power. Before, it was autocratic nationalism in dictatorships. Now, it is just bets, alcohol and junk food.