Each year, I watch less and less football. In Portugal you have to subscribe 2 or 3 streaming platforms if want to follow the Portuguese League, the Champions League, and eventually other country leagues (like Premier League and La Liga).

Now, we see huge panels (double the height) for ads in stadiums which become very intrusive when watching on TV (20–30% of the screen ends up being used for ads). Added the hydratation->ADs breaks, and increased World Cup tickets insanely.

Football used to be for everyone, now they're are killing it for almost everyone.