Advertising killed search.
Advertising killed search.
I don't really like LLMs or AI assisted tools, but I think they are really good for "explain this configuration, tell me what it does, and link to the documentation". Then read the AI summary, verify with the actual docs and go from there. It's almost always the easier path to understanding, for me at least.
For younger people accessing information in this way is definitely a win.
The advertiser can buy logit "boosts" to specific tokens in a given context (the more preceding context, the cheaper). Once an activation has happened, dont do it again for the session.
The LLM will end up pushing a specific product contextual to the conversation. It just needs this slight nudge at the logit level to start talking about it and will fill in the rest.