It's called the Streisand effect - https://en.wikipedia.org/wiki/Streisand_effect
Zelda is not exercising power or suppressing a controversy. This is just old fashioned dickheadedness. A generous interpretation would be juvenile trolling since they know their mark is vulnerable.
With a reasonably more generous definition, this case can indeed be considered a Streisand effect, if the problem gets worse by calling attention to it because now more idiots know about it. But a lawsuit would seal the deal!