The irony here is that this article is now a giant invitation to everyone else who just found out about this to pile on and do the exact opposite
Zelda is not exercising power or suppressing a controversy. This is just old fashioned dickheadedness. A generous interpretation would be juvenile trolling since they know their mark is vulnerable.
With a reasonably more generous definition, this case can indeed be considered a Streisand effect, if the problem gets worse by calling attention to it because now more idiots know about it. But a lawsuit would seal the deal!