token vendors are headed to the same place mobile data vendors went, this is good for everyone but those who thought they could maintain exorbitant prices
with time, it became commoditized, people now have unlimited plans, and the money is made by the applications that sit on top (token generation is increasingly undifferentiated low-level infra)
This is not to say there has not been significant innovation in the time since, but it's a low margin business (tokens look to be headed this way)