Totally. But now we're getting into location tracking, and for various reasons (privacy being one of them), I'm mildly averse to tracking location.
And as you approach the "coworkers vs family" problem, you start to drift toward individual invitations, which again adds friction and decision making.
What I think I've settled on is the least friction for the most value. It's not perfect, and I'm not chasing an endless roadmap of features for the sake of features. I've hit upon what really works for me and my social group, so I'm trying to be really, really thoughtful about any additional features.
I do have a draft of personas on my beta app, but I'm not totally happy with it, so I'm going to continue tweaking it and testing it with my social group before releasing it.