I agree, if not planned properly, it can increase friction and make it complicated. However, your idea of personas is good, you can use it and also add certain toggles as per where you are going to show your profile to only those who you want to.

For example, for farmer's market, your profile will be visible to only coworkers at that time and when during bbq at your house, your family members can see it. It's a one time setting, I think it's cool.You don't need to built it instantly, you can go in phases.

I think Insta has rolled location thing, but here I'm talking about location + personas, I hope you understand my point and I'm not making it complicated ?