The company is doing very well now and they know that it is all thanks to the AI data center build out. Their manager and leadership want them to use it. If the bubble pops, their stock based compensation becomes worthless. Their colleagues are in the same situation and some are tokenmaxxing.

These things are what the pressure consists of. Some probably do feel pressured against their will. For some the encouragement changes their will. Some want to use it regardless of anything.

But whether you call it pressure, encouragement, or incentives, its there and it does affect how people think and act.