There was a movement in the US over the past decade or so for media companies to buy up ISPs for the sole purpose of being able to apply blocking.
I do not think blocking websites was a goal in either of those mergers, they were just trying to become big like Apple/Amazon/etc and not just be a dumb pipe like ISPs should be.
Blocking itself is ofcourse not at all controversial in Europe. Aside from some free speech maximalists people have no problem with shutting down criminal operations.