I'm an idea guy, I'm also a coder. I can write code, that works. But I'm by no means a hacker. I'm not an MBA type, will never be. Once you're done writing some code, the prototype, something that works decently well - and to do that you don't need to be a nerdy hacker - you need skills that go far beyond the bits/bytes and if-else loopy world of programming.
It's really not that difficult to build a web product or service these days.