I think until we have actual repeated-use measurements tracked over time (eg consistent prompts used to do the same tasks, count number of hallucinations and errors and bugs over a long period of time) you won't really have any idea of which model is better
I also think of it like a car - some just feel better to drive even if they are materially worse in other measures. until you start measuring the metrics important to you (eg MPG and cost of maintenance over a long period), you have no idea which car is actually better suited for you. and the fact that you can only do so with a limited number of cars (or hours available to work, or money to burn on tokens) means there's no true measure approaching objectivity
comparing x10 to x100 doesn’t necessary inform you about x100_000 to x1_000_000
So i can skip this study.
What is a noticeable improvement with something that struggles to read a message longer than 200 characters without missing information in the middle, may be a 0.000000001% improvement with a model that... almost never misses info in the first place.