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Hurt the business in what way specifically?

All we’ve got to go off is a screenshot of a vaguely weird DM. Seeing as the article didn’t mention any type of harm at all, what is the evident harm here?

This is an article on a news website about how somebody got a dm lol, there was never any threat, they would’ve written about it if there was

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The very fact they are giving her an ultimatum/deadline holds that implication. At the very least, it would be likely to further the backlash and upset even more people (who oppose this use of AI). Whether they had anything else in mind is not clear, but it’s clear that it was nothing good, otherwise she would have no reason to give in to their demands and the entire captured conversation would be utterly absurd and pointless.

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