See how that works? That's why you should care. The so-called influencer-orienter culture has become a plague after social media. And these F&B businesses are the ones hit hardest - remember all those movies in the 90s and 00s about how some up and coming entrepreneur or chef had to win the approval of some hoity-toity food journalist?
Also, rest assured, I'm not serious about badmouthing you or anyone here for that matter - just trying to illustrate a point.