> Whatever you do, you have to do it properly. Of course guardrails that are defeatist and that impact on fundamental rights are unacceptable.

Agreed.

> Not really: visit the room where the Mona Lisa is and avoid the unwanted rooms. It is not sensible to impede access to the Mona Lisa because of the "knockoff spiderman" exhibits and performers.

The problem is the access is already impeded - the unsolicited actor in this case manifesting via UI/UX dark patterns, SEO, keyword manipulation, targeted advertising and so forth.