If you've been around the ESC scene, you know there's a lot of embassy involvement (parties in embassies are a thing), the scene is catnip for those interested in politics, the politically active, and to some extent politicians. Eurovision is also one mechanism for discussions of economic development. Hosting the contest is usually an excuse for upgrades to public infrastructure.
And there's Eurovision Asia starting in November. South Korea is an Associate Member of the EBU, for example.
https://www.ebu.ch/news/2026/03/bangkok-to-host-first-ever-e...
This is a euphemism on par with attending parties in parts of the SFO AI community.
And that wasn't the year that Belarus sent "I Love Belarus" as their Eurovision song.
_Terrible_ naming.
But the concept has floated around for over a decade under several different project names - Asiavision, Our Sound, ABU Song Contest. Somehow "Eurovision Asia" is the one that got countries to sign on and participate. There's a stronger political statement in Asian countries participating in "Eurovision" than in "Our Sound". It surprises me, but 2026 has brought a lot of global cultural & political shifts.
The American version was "The American Song Contest", hosted by Snoop Dogg & Kelly Clarkson, with US states competing against each other. Most Americans don't even know it ever happened.
Russia has its own rival "Intervision Song Contest", which the US participates in. Something something global cultural shifts.