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This strangely parallels the exact experience my friend and I had making a website for the families in Newtown [1]. Especially the part about being ignored on HN ;)

The author kind of discounts the power of "the press" though. From our experience, if there's even one good article out there about your cause, other reporters will contact you about it, and you'll get the word out much faster.

[1] www.letterstosandyhook.com

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Author here, I really like what you're doing for Newtown. Best of luck to you with that!

As far as the press goes, you're definitely correct about other reporters reaching out. My main point there is that we found more success by personally contacting people (press included) about what we were doing, rather than sitting around, waiting, and hoping for them to come to us. We badgered newspaper reporters and called local TV stations to make sure that we were being talked about and that people knew how to get involved with our relief effort.

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